Lakers Fans Are the Most Loyal and Engaged in NBA

LeBron James and the Los Angeles Lakers Fanbase at the Arena

  • According to a study done by Emory University’s Michael Lewis, the Los Angeles Lakers have the most loyal and engaged fanbase in the NBA
  • The Golden State Warriors, Chicago Bulls, Boston Celtics, and Cleveland Cavaliers round out the top five after the Lakers, according to the data
  • Los Angeles currently sits at +300 betting odds to win the 2019-20 NBA championship, and place at +200 to win the Western Conference

According to a recent study, the Los Angeles Lakers are the most loyal and engaged fanbase in the National Basketball Association.

The faculty directory of Emory University’s marketing analytics center, Michael Lewis, would come up with this study on fan loyalty and engagement by analyzing data and metrics — three types: Fan equity (revenue made at home), road equity (attendance for their opposition while in town) and social equity (reach on Twitter) — all of the data was controlled for factors like population and winning percentage.

Also to Note in This Study:

Fan equity, which represents home attendance and how much revenue is made in their arena, is weighed the same as both social and road equity combined.

According to the analysis done by Lewis, the Lakers would take the top spot in the NBA when it came to each social and road equity, and they would take the second position behind the New York Knicks in the fan equity rankings. As a result, this would give Los Angeles the top ranking to have the NBA’s most loyal and engaged fanbase. Overall for the study, the Golden State Warriors, Chicago Bulls, Boston Celtics, and Cleveland Cavaliers would follow the Lakers in that order to round out the top five.

Top 10: Nba’s Most Loyal and Engaged Fanbases

Team Fan Equity Road Equity Social Equity
1. Los Angeles Lakers 2 1 1
2. Golden State Warriors 4 2 3
3. Chicago Bulls 3 7 4
4. Boston Celtics 5 4 5
5. Cleveland Cavaliers 6 3 7
6. Miami Heat 9 9 2
7. New York Knicks 1 6 22
8. Houston Rockets 8 13 9
9. Oklahoma City Thunder 13 5 8
10. Dallas Mavericks 10 16 14

The National Basketball Association isn’t the only league that Lewis has done this kind of study for. He’s done similar ones for the National Football League, National Hockey League, and Major League Baseball as well. But when it does come to the NBA, it’s a bit more difficult for Lewis to analyze and break down everything, and the reason is because of the amount of star-power that’s in the league and how much more it’s existent in the NBA.

On Top of That:

The consistent movement of players has a tendency to disorganize studies as well. He tries to use data samples every three years, but how the NBA works (and we know how free agency goes in the summer), it makes it incredibly difficult for Lewis to get a full grip on true data.

An example of the tainted study is the Cleveland Cavaliers. The biggest reasons why they’re listed in the top five in the 2019 analysis is because of their NBA Finals runs in each 2017 and 2018, as well as their numbers on social media that would skyrocket during LeBron James’ second stint with the franchise.

With that being said, you can expect both the Brooklyn Nets and Los Angeles Clippers’ rankings to rise when we get the near the end of contracts. For the Nets, it’s Kevin Durant and Kyrie Irving. For the Clippers, it’s Kawhi Leonard and Paul George.

Expect the Lakers to Keep Their Top Ranking for Quite Awhile

Los Angeles Lakers’ 2019-20 Betting Odds
Prop Odds
To Win NBA Championship +300
To Win Western Conference +200

I don’t have to say it, everybody already knows, but the Los Angeles Lakers have an extraordinarily storied and prestigious past. Throughout their history, they’ve had numerous iconic players, including the likes of Magic Johnson, Kobe Bryant, Kareem Abdul-Jabbar, Shaquille O’Neal, Wilt Chamberlain, and Jerry West. In total, the franchise has 16 NBA championships, 31 Western Conference titles and 23 Pacific Division championships. Needless to say, we all get why the Los Angeles Lakers top the list of having the league’s most loyal and engaged fanbase.

As far as the future is concerned, I wouldn’t expect that stature to change anytime soon. I already mentioned the iconic players that they had in their past, and nowadays, they can add to that list with LeBron James and Anthony Davis currently on the roster. Not just that, but they’re one of the best teams in the National Basketball Association at 12-2, currently sitting first place in the Western Conference — which has also gave them the top spot in the betting odds for both the NBA and conference championship this season.


  • Los Angeles Lakers | +300
  • Los Angeles Clippers | +300
  • Milwaukee Bucks | +525
  • Philadelphia 76ers | +700
  • Houston Rockets | +750
  • Utah Jazz | +1400
  • Denver Nuggets | +1600
  • Boston Celtics | +2500
  • Brooklyn Nets | +2800
  • Portland Trail Blazers | +3300
  • Toronto Raptors | +3300

  • Los Angeles Lakers | +200
  • Los Angeles Clippers | +200
  • Houston Rockets | +500
  • Utah Jazz | +800
  • Denver Nuggets | +850
  • Dallas Mavericks | +3000
  • Portland Trail Blazers | +4000
  • San Antonio Spurs | +5000
  • Minnesota Timberwolves | +5500
  • Golden State Warriors | +6600

You would think what makes the 2019-20 Los Angeles Lakers so special is because of LeBron James and Anthony Davis, but their top-ranked defense this season certainly deserves some love too — something that nobody saw coming.

Lakers head coach Frank Vogel would give a lot of that credit to JaVale McGee and Dwight Howard.

One of the pleasant surprises has been the mobility of our bigs. I knew we knew we were going to have great length at the basket and rim protection, but we’ve really been able to have those guys play up in pick-and-rolls and on pin downs and [dribble hand offs] and challenge three-point shots.

At the moment, the Lakers are riding a five-game winning streak and it’s been against a pretty weak schedule — something that continues for them the rest of November. With that being said, however, December is certainly going to be cranked up a few levels when it comes to the competition.

As far as my outlook on the rest of their 2019-20 campaign and your chances for profitability with betting on them, you certainly have to place your money on the Los Angeles Lakers. We’ve already went over LeBron James and Anthony Davis, but you really have to marvel at what they’ve done defensively this season — they’re ranked second in the entire NBA, to be exact. Frank Vogel has just done an outstanding job with this team, and he has them playing some pretty dominant basketball right now. If they can continue this throughout the whole year, Los Angeles is going to be dangerous in the playoffs, and will be nearly impossible to defeat.

It’s a long season, sure, but the Lakers could very well be your NBA champion at the end of 2019-20. The Los Angeles Lakers (+200) are back, and in a huge way — which should also keep them with the most loyal and engaged fanbase for quite some time.

Take the bet for them to win the NBA and Western Conference championship this season, and expect them to be around for years to come with all of the leverage that they have at this point — including the possibility of adding more superstar pieces in the future. (Like at the trade deadline) They still have the cap space for one more elite player, so keep an eye on that too, because we know that also creates bets with the sportsbooks.

There’s a lot of money to be made with the Los Angeles Lakers as we progress.


Andrew Powell / Author

Andrew Powell has been working with The Sports Geek since November 2018 providing analysis and predictions in both the realms of sports and politics. Studying journalism through the University of Michigan, Powell's experience in sports includes tenures at mainstream newspapers The Williamsport Sun-Gazette and The Lock Haven Express, and he would also be affiliated with FOX Sports Radio 1340 AM in Hopewell, Virginia. In politics, it would include a stint with Mad World News and multiple with the Republican Party. From the Super Bowl to The Kentucky Derby to President Donald Trump's hair, Powell has you covered at The Sports Geek.