- Bally’s Corporation has entered into a marketing deal with the New York Yankees.
- The partnership is Bally’s first in New York after recently becoming the 9th legal sports betting operator in the Empire State.
- Ball Bet now operates in six different states in the U.S.
Bally’s Corporation announced on Monday a marketing deal that will make Bally Bet the official sports betting partner of the New York Yankees.
Bally Bet x the Bronx Bombers!
We are proud to announce a marketing partnership with the 27-time World Series champs @Yankees. This will be fun.
— Bally Bet (@BallyBet) August 1, 2022
The partnership is Bally’s first such deal in New York after officially becoming the 9th legal sports betting operator to offer its services in the Empire State.
Per Bally’s Interactive North America Chief Operating Officer Adi Dhandhania:
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York. The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
Perks of the Deal
By virtue of the agreement, Bally’s will receive the rights to use the New York Yankees trademarks. It will also get official marketing designations as official sports betting partner (Bally Bet), official daily sports fantasy partner ( Monkey Knife Fight), official iGaming partner (Bally Casino), and official free-to-play gaming partner ( Bally Play). At the same time, Bally’s Atlantic City also becomes a partner of the Yankees.
Likewise, Bally’s will get LED advertising in different locations at Yankees Stadium, including the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, Terrace Level ribbon board, and LED boards throughout the Great Hall. Bally’s also gets an in-game feature on the stadium’s high-definition board on centerfield.
Bally’s Growing Footprint
The deal with the Yankees is the latest move for Bally’s as it continues to grow its United States footprint. Its Bally Bet Sportsbook now operates in six different U.S. states and is an authorized gaming operator of Major League Baseball, the National Hockey League (NHL), National Basketball Association (NBA), and the Women’s NBA ( WNBA). BallyBet also has sports partnership deals with the NFL’s Cleveland Browns, the Nashville Predators of the NHL, and the Phoenix Mercury of the WNBA.
As one of the top casino brands in the U.S, Bally’s Corporation currently operates 14 casinos across 10 different states with a total of 15,800 slot machines and 500 table games. It recently announced the closing of its purchase of the Tropicana Las Vegas and is building a new casino at the Nittany Mall in State College Pennsylvania. Bally’s also owns a racetrack in Colorado and has an online sports betting license to operate in 18 different states.