- NFL looking to hire a VP of sports betting
- League has been slow to embrace sports betting since the US Supreme Court struck down PASPA in May of 2018
- NFL draft set to take place in Las Vegas in April, while Raiders begin play in town a few months later
It’s no secret that the National Football League has been slow to come around on the idea of embracing sports betting. The league fought hard against efforts to legalize sports betting on a national basis for years, arguing that doing so could potentially call the integrity of the game into question.
Several other pro sports leagues, including the NBA, NHL and Major League Baseball, have agreed to business partnerships with sports betting entities since the Supreme Court ruled in 2018 that all states can determine whether or not to legalize gambling on sports. The NFL hasn’t done the same quite yet, but the tide seems to be turning.
Later this year, the NFL will hold its draft in Las Vegas. A couple of months later, the Raiders will begin play become the first NFL franchise to call Sin City home. At this point, it seems to only be a matter of time until the NFL fully embraces the proliferation of sports betting in the US.
Sports Betting Experience a Must
Based on this news, that could happen sooner rather than later. The NFL is reportedly in search of a person willing to take the job as the league’s vice president of sports betting. The job description says that the new hire will oversee the league’s betting initiatives with a focus on the following:
- Growing the value of the league’s data
- Driving fan engagement around the world
- Protecting the integrity of pro football
- Advancing the league’s brand
Late last year, the NFL agreed to a deal with Sportradar, which will be granted access to the league’s official data feed.
The job description also seems to hint that the introduction of betting content into the league’s media properties could be coming soon. The new hire will be asked to work with the NFL’s media department in order to work on “the distribution of content for gaming purposes and the integration of gaming products into the NFL’s platforms.”
The new VP of sports betting will apparently report to Christopher Halpin, the league’s chief strategy and growth official. The ideal candidate would also need to have a good amount of experience and a solid understanding of sports betting and the business of sports betting.
NFL Finally Coming Around
Based on all of this, it sure sounds as though the NFL is finally ready to dive headfirst into the world of sports betting. And it’s about time.
The league stands to earn billions in additional revenue by embracing sports betting in some capacity. The aforementioned other pro sports leagues in the country have inked lucrative deals with sports betting entities such as Caesars and MGM. The NFL is still the most popular league in the US by a hefty margin. It’s also the most popular betting sport.
Americans reportedly wagered nearly $7 billion on Super Bowl 54 alone. Kambi sportsbooks reported that over 40 percent of its customers placed their first-ever bets on NFL games in 2019, as well. During the NFL season that number jumped to over 50 percent.
With the draft and the Las Vegas Raiders’ season on the horizon, the timing of all of this is hardly a surprise.