A Complete Review of William Hill

In the world of online sportsbooks and casinos, we typically find three types of players:  shady operations, legitimate operations, and some that ride a fine line between those two.  Luckily, William Hill is a fully legitimate operation with a ton of history behind them.  As you’ll see through the course of this review, William Hill knows what they are doing and they are very good at it.

William Hill has a long history in the gambling world.  In fact, their roots go back over 80 years.  In 1934, William Hill (an actual person) founded the business as a postal and telephone betting service.  Then, in 1961, William Hill bought into betting shops and started buying up other existing businesses.  Business acquisition was a large growth driver for William Hill for decades.

Currently, William Hill claims to have over 2.2 million active users.  This is an absolutely massive number.  William Hill is definitely one of the largest online sportsbooks out there.  At this time, William Hill offers their clients over 1 million betting opportunities to choose from every single week.  The sheer numbers here are astounding.

If all of that is not enough for you, players should feel super secure when wagering on William Hill’s website.  William Hill is licensed and regulated by the UK Gambling Commission.  While many other online sportsbooks and casinos are regulated by tiny Caribbean nations, William Hill is covered by the United Kingdom.  With the United Kingdom government watching over William Hill, we don’t expect that there would be any monkey business going on.

One last cool thing to note is that William Hill also operates actual sportsbooks in Las Vegas.  At the time of this review, William Hill was the largest operator of sportsbooks in Nevada with a staggering 56% market share.  William Hill is running the sportsbook in major casinos in Las Vegas such as Binion’s and The D.  All of this just goes to show that William Hill knows what they are doing and are a very legitimate operation.

William Hill

a Good Choice for non-US Customers

US Customer Friendly?

NOT ALLOWED

List of Restricted Country

  • Afghanistan
  • Algeria
  • Bangladesh
  • Belgium
  • Benin
  • Botswana
  • Brazil
  • Bulgaria
  • Gambia
  • Greece
  • Guinea
  • Haiti
  • India
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Rwanda
  • Samoa
  • Sao Tome and Principe
  • Saudi Arabia
  • Burkina Faso
  • Cambodia
  • Cameroon
  • Central African Republic (CAR)
  • Chad
  • China
  • Colombia
  • Democratic Republic of the Congo
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Equatorial Guinea
  • Estonia
  • Ethiopia
  • France
  • Gabon
  • Indonesia
  • Iran
  • Iraq
  • Israel
  • Cote d'Ivoire
  • Lesotho
  • Liberia
  • Libya
  • Mali
  • Mauritania
  • Mongolia
  • Myanmar (Burma)
  • Niger
  • North Korea
  • Singapore
  • Solomon Islands
  • Saint Vincent and the Grenadines
  • South Africa
  • Sudan
  • Suriname
  • Swaziland
  • Syria
  • Thailand
  • Togo
  • Tonga
  • Turkey
  • Uganda
  • Uruguay
  • USA
  • Vanuatu
  • Yemen
  • More...

The Sportsbook

Our first impression when clicking into the sportsbook at William Hill is that it is a little busy.  They have a ton going on with lots of information hitting you from all angles on the page.  It is definitely a bit distracting at first.  We’d suggest that William Hill works to clean up this page some so that they don’t get people too distracted with other items like casino games on the sportsbook homepage.

At the top of the William Hill Sportsbook page, you’re able to pick your poison by sorting by sport.  As you’ll see below, William Hill offers a MASSIVE lineup of sports to choose from.  Once you select a sport, you can quickly drill down to see what types of bets and lines they are offering at that time on the event you choose.  The organization of William Hill’s site makes it very easy to navigate and find what it is that you are looking for.

One thing that we really liked about the William Hill Sportsbook homepage was that it clearly calls out In-Play betting.  This means that you can get in on the action for events currently going on now.  This is great for clients looking to wager now and get results soon as opposed to waiting for an event that might be days, weeks, or months away.

Sports You Can Bet On

William Hill offers an absolutely GIANT lineup of sports to bet on and associated wagers.  Their sportsbook has one of the largest offerings that they have ever come across and it does not disappoint.  If you can’t find something that you want to wager on through their website, then you’re one picky individual!  Grab a cup of coffee to keep you focused as you scan this massive lineup of sports that you can bet on at William Hill.

Note:  The list below shows all sports and events that were live on their website at the time of this review.  William Hill only includes sports in season or with active bets available.  We’ll update this list from time to time to keep it as current as possible.  If your sport of choice is out of season and you don’t see it on this list below, be sure to check back on William Hill’s website during the sport’s season to see what wagers they offer at that time.

  • American Football
  • Baseball
  • Basketball
  • Boxing
  • Cycling
  • Darts
  • E-Sports
  • GAA Football
  • GAA Hurling
  • Golf
  • Handball
  • Ice Hockey
  • Lotteries
  • Motor Racing
  • Politics
  • Pool
  • Rugby League
  • Snooker
  • TV/Specials Betting
  • UFC / MMA
  • Winter Sports
  • Yachting/Sailing
  • Cricket
  • Greyhounds
  • Tennis
  • Horse Racing
  • Football

Overall, William Hill has one of the best offerings of sports to bet on in the online space.  We’re very pleased with the lineup and some of the unique bets that they offer like the political ones and the next Pope wager.

User Interface

The sportsbook at William Hill is very intuitive.  While the page is a bit busy, one can still easily find what it is that they are looking for.  The overall layout and organization of the sportsbook made it easy to navigate and search.

Users can use the main menu at the top of the page to drill down into the sports that William Hill’s sportsbook offers.  Once you select one of the sports, it will then bring you to a page that shows you all of the current events that you can wager on along with the available bets for that event.  Once you select your preferred type of bet, you’ll see the odds displayed and you can quickly place your wager.

Something that we didn’t see on William Hill that we would have liked to is the ability to sort by type of wager.  Right now, you can only drill down by sports event.  Other sites sometimes offer the ability to sort by type of wager.  This is a nice touch when someone doesn’t really care what the event is and is simply looking to place a certain type of bet.  It would be great if William Hill could add this functionality in the future.

We found the William Hill website to be very responsive from a speed standpoint.  Pages and graphics loaded very swiftly and we did not find a ton of lag.  We never noticed any major snags that left us scratching our head.  It seems that William Hill is properly supported from a speed standpoint.

The Casino

When it comes to selection, William Hill also does not disappoint when it comes to casino games.  They have a broad selection of games with some great graphics and a ton of options to choose from.  We’d wager to say that William Hill offers one of the best casinos out there when it comes to primary online sportsbooks.

How big of a selection of casino games?  Massive!  In total, William Hill offers up 210 slots, 70 jackpots, 37 card games, 37 table games, and 4 live dealer games.  William Hill also offers up 59 scratch cards and bingo games.  With this many options, you’d be hard pressed not to find a game that you like within William Hill’s lineup.  Overall, we’re super impressed with the sheer amount of games that they bring to the table (no pun intended).

William Hill didn’t scrimp when it came to their casino games.  Unlike many other online sportsbooks, William Hill’s casino does not make it look like the casino was an afterthought.  The games have some of the best graphics that we’ve seen out there which makes the games much more engaging.  Games with better graphics don’t come cheap and it is clear that William Hill did not cut corners when it came to their online casino.

As well, William Hill offers branded games and not knock off games.  For example, we found slots for Superman, Batman, and Green Lantern on the William Hill slots lineup.  On some other sites, these would have been knockoff names like Superdude, BayBoy, and Green Light.  We’re big fans of casinos that offer branded games as opposed to knock offs.

One thing that we noticed is that William Hill’s online casino offers some massive jackpots with some of their jackpot games.  The highest jackpot that we found was over £1.3 million (roughly $1.68 million based on exchange rates at the time of this review.  Many of the other jackpots were very large and did not disappoint.  We don’t see jackpots this large very often in the online casino world.

Our favorite thing about William Hill’s casino offerings was the live dealer games.  Currently, live dealer games are a big trend in the online casino community.  Casinos not offering live dealer games will soon be missing out.  At the time of this review, William Hill offers live dealer games of Roulette, Blackjack, Baccarat, and Poker.

Overall, William Hill does not disappoint when it comes to their online casino setup.  They have a massive selection, great graphics, and live dealer options.  They really brought their A-game when it came to the online casino lineup and it shows.  We don’t have anything that we’d suggest that they change at this time when it comes to their online casino.

Deposit and Withdrawal Options

Deposit Options

William Hill offers a massive amount of ways for you to deposit funds onto the site.  We’re talking an almost obnoxious amount of options.  We’ve not seen this many in quite some time.  In total, there are twenty-eight deposit methods that can be used to move cash to their site.  For your convenience, we’ve built out the chart below to summarize each of these withdrawal options:

Credit & Debit Cards:

Debit Cards (Visa, MasterCard, or Maestro)

  • Minimum: £5
  • Maximum: £99,000

Credit Cards (Visa, MasterCard, Maestro, or Diners Club)

  • Minimum: £5
  • Maximum: £99,000

Entropay

  • Minimum: £5
  • Maximum: £99,000

E-Wallet:

PingIt

  • Minimum: £10
  • Maximum: £1,500
  • Note: For UK Only.

Skrill

  • Minimum: £10
  • Maximum: £80,000

PayPal

  • Minimum: £10
  • Maximum: £5,500 

Neteller

  • Minimum: £10
  • Maximum: £25,000

WebMoney

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Yandex Money

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Qiwi Wallet

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Moneta Ru

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Eco

  • Minimum: £10
  • Maximum: £8,400

Online Banking:

EPS

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Austria only.

Euteller

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Finland only.

Fast Bank Transfer

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Giro Pay

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Germany only.

iDeal

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Holland only.

Instadebit

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Canada only.

Poli

  • Minimum: £10
  • Maximum: £10,000
  • Note: For New Zealand only.

Przelewy24

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Poland only.

Safety Pay

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Sofort

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Germany only.

Sporopay

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Slovakia only.

Trustly

  • Minimum: £10
  • Maximum: £10,000
  • Note: For select countries only.

Cash Vouchers and Pre-Paid Cards:

William Hill Cash Direct

  • Minimum: £10
  • Maximum: £5,000
  • Note: For UK only.

Pay Safe Card

  • Minimum: £10
  • Maximum: £250

Todito Cash

  • Minimum: £10
  • Maximum: £10,000
  • Note: For Mexico only.

AstroPay

  • Minimum: £10
  • Maximum: £5,000
  • Note: For select countries only.

Whew!  We think it is sufficient to say that you’re probably not going to have an issue finding a deposit option that works for you.  William Hill has provided an abundant lineup of options for all clients which should not leave too many clients looking for more. 

Withdrawal Options

What’s great with William Hill is that they offer just as many ways with withdrawal as they do for deposit.  That means that you can withdraw funds from William Hill using any of the twenty-eight methods that they offer.  Below, we’ve provided a chart showing each of these methods and the associated withdrawal timescales:

Credit & Debit Cards:

Debit Cards (Visa, MasterCard, or Maestro)

  • Withdrawal Timescale: 3-5 working days.

Credit Cards (Visa, MasterCard, Maestro, or Diners Club)

  • Withdrawal Timescale: 3-5 working days.

Entropay

  • Withdrawal Timescale: 3-5 working days.

E-Wallet:

PingIt

  • Withdrawal Timescale: 1 working day.
  • Note: For UK Only.

Skrill

  • Withdrawal Timescale: 1 working day.

PayPal

  • Withdrawal Timescale: 1 working day.

Neteller

  • Withdrawal Timescale: 1 working day.

WebMoney

  • Withdrawal Timescale: 1 working day.
  • Note: For select countries only.

Yandex Money

  • Withdrawal Timescale: 1-3 working days via bank transfer.
  • Note: For select countries only.

Qiwi Wallet

  • Withdrawal Timescale: 1 working day.
  • Note: For select countries only.

Moneta Ru

  • Withdrawal Timescale: 1 working day.
  • Note: For select countries only.

Eco

  • Withdrawal Timescale: 1 working day.

Online Banking:

EPS

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Austria only.

Euteller

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Finland only.

Fast Bank Transfer

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For select countries only.

Giro Pay

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Germany only.

iDeal

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Holland only.

Instadebit

  • Withdrawal Timescale: 3-5 working days.
  • Note: For Canada only.

Poli

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For New Zealand only.

Przelewy24

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Poland only.

Safety Pay

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For select countries only.

Sofort

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Germany only.

Sporopay

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Slovakia only.

Trustly

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For select countries only.

Cash Vouchers and Pre-Paid Cards:

William Hill Cash Direct

  • Withdrawal Timescale:
  • Note: For UK only.

Pay Safe Card

  • Withdrawal Timescale: 5-10 working days via bank transfer or check.

Todito Cash

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For Mexico only.

AstroPay

  • Withdrawal Timescale: 5-10 working days via bank transfer.
  • Note: For select countries only.

As with the deposit options, we’re extremely pleased with the sheer amount of withdrawal options that William Hill offers their clients.  Having this many options gives William Hill’s clients some of the best flexibility that we have seen from online sportsbooks and casinos.  We give William Hill a ton of props overall for their deposit and withdrawal lineup of options.

Bonuses and Promotions

William Hill has no shortage of promotional offers.  We found a wide variety of options available on the William Hill website.  Below, we’ll break down some of the major promotions that we found at the time of this review:

New Customer Offer

Like most other online sportsbooks and casinos, William Hill has an offer aimed at helping attract new clients.  At the time of this review, William Hill is offering new clients £30 (roughly $39 based on exchange rates at the time of this review) of free bets when the client bets £10 for the first time.  This new customer offer allows clients the ability to get a 300% bonus on their initial bet.

In order to qualify for the new customer offer at William Hill, you need to be exactly that, a new customer.  The only fine print that we found relating to the offer was simply that your initial bet must be placed on odds of ½ (1.5) or greater.  Overall, this is a good new customer offer from William Hill and you should be sure to take advantage of it if you plan to wager on their site.

2 Clear Bonus

William Hill offers a very creative bonus for folks betting on horses with their 2 Clear Bonus.  With the 2 Clear Bonus, players will earn an extra 15% bonus on their winning if the horse they back wins by more than 2 lengths.  The best part is that you won’t need to do anything to sign up for the bonus.  William Hill will automatically tack on your bonus earnings should your pick qualify.

Looking at the fine print, there are a few things to note about the William Hill 2 Clear Bonus.  First, the maximum bonus is £100 (roughly $130 based on exchange rates at the time of this review).  Secondly, the 2 Clear Bonus is only applicable to select UK & Irish flat races.  Lastly, at least 6 horses must participate in order for the race to qualify for the bonus.

4 Means More Promotion

William Hill’s 4 Means More bonus allows you the opportunity to earn an extra free 25% bonus on top of your winnings for select games when 4 or more goals are scored in that game.  Your wager must be one of these bet types:  match betting, both teams score or match result, and both teams to score.  William Hill puts out a weekly list of the matches that will be included in this promotion.

Just like with the 2 Clear Bonus, the 4 Means More bonus is capped at a maximum bonus of £100.  The bonus also only applies to 90 minutes.  Therefore, if a game goes into extra time or penalties, the goals that are scored during those times will not count towards the bonus threshold.

Cash In My Bet Promotion

William Hill also offers another creative promotion with their Cash In My Bet Promotion.  With this promotion, you can get a cash buyback value for a bet ticket either before or during match play.  This is a great option for gamblers that feel like the game is about to turn against them.  Instead of losing everything, you may be able to recoup some of your cash.

This promotion is offered on the biggest markets by William Hill.  To see what the cash value is on your current bets, simply go to “Open Bets”.  There, you will find a stated cash in value for all of your current qualifying wagers.  If you’d like to cash in your bet, you can easily finish the transaction right there within the “Open Bets” section of William Hill. 

We’re really impressed with this promotion.  We can’t recall seeing anything like this before.  Unique promotional offers like this help set William Hill apart from the competition. 

Super Sub Promotion

Rounding out the current promotions from William Hill is their Super Sub Promotion.  With this promotion, your goalscorer bet is still on even if your player isn’t.  For select televised matches this season, William Hill will allow the player replacing an injured one to still count towards the original wager.  If the replacement player scores, you still win!

This is a super cool promotion that William Hill is putting on.  We’ve not seen anything like this before.  Be sure to check out which games qualify so that you can participate in the Super Sub Promotion at William Hill. 

Overall, William Hill has done an amazing job when it comes to bonuses and promotions.  They offer some very unique and creative bonuses that should help them attract and retain players.  We’re excited to see what else William Hill comes up with from bonuses and promotions in the future.

Casino Related Bonuses

If you’ll be playing on William Hill’s online casino, be sure to check out the promotions that they offer there as well.  At the time of this review, they offer a signup bonus, first deposit bonus, and account reload bonuses.  For more details on these promotions, simply check out the promo tab on the William Hill casino section.

Customer Service

William Hill does not disappoint when it comes to customer service as they offer a slew of options for players to contact them if and when they need assistance.  At the time of this review, players can use live chat, phone, email, Twitter, or good old snail mail to contact the support team at William Hill.  William Hill claims they have customer service agents working 24/7 around the clock to be there for their players regardless of the time or day.

Live chat is available 24/7 on the William Hill website and it looks to be their preferred method of contact.  As with most other online sportsbooks and casinos, live chat (if offered) tends to be the fastest way to get assistance with an issue.  We tested out the live chat while doing this review and we found the interface easy to use and the response time of the customer service agent to be very fast.  The agent was knowledgeable and easily answered all of our questions.

For phone support, William Hill offers a large amount of international free phone numbers.  At the time of this review, William Hill offers free international phone numbers for 26 different countries.  Most of these are European countries but some Asian countries such as Japan and South Korea are included as well.  Customer service agents at William Hill man the phones 24 hours a day, 7 days a week.

William Hill also offers email support to clients if live chat or phone is not an option.  To email William Hill, simply head to the contact us page on the website and select the email option.  Emails are monitored 24/7 by their customer service team.

If Twitter is your preferred method of contact, you can also use it to get ahold of William Hill customer service.  You can tweet @WillHillHelp to reach the William Hill customer service team.  Tweets are also monitored 24/7 by the William Hill customer service team.

Lastly, William Hill can be contacted by snail mail.  While we’re not sure why anyone would use this option with the slew of other (much faster) options above, it is still a possibility.  If you’d like to mail something to William Hill, you can send it to the address below:

Customer Services

William Hill Online

6/1 Waterport Place

Gibraltar

Overall, we’re super pleased with the lineup of customer service options that William Hill offers to their clients.  Live chat and Twitter are solid options that allow clients to see very fast response times.  In this day and age, no one wants to wait forever to get an answer to their question or issue.

This review was made by: Rating: 4 out of 5