William Hill Ratings

Our William Hill review was assembled using our six-point criteria where we looked at six major categories and took an average to come up with our overall rating for the site! This is definitely a sportsbook and online casino that we would recommend to readers and customers in 2022, but just know that there are also some downsides to using this site as well. You will have a good, quality experience, but not one that is completely perfect!

Overall Rating of William Hill: 4 out of 5

In this William Hill review for 2022, we really enjoyed and appreciated the fact that this site has a solid reputation in the online sports betting world. This makes for one of the best online sportsbook reviews we have conducted where the site in question is honest and safe for its customers to use to a fault.

However, William Hill is not a perfect sportsbook. While there is a great selection of sports betting markets, bonuses, and customer service options, they do have a confusing and disorganized user interface and do not offer cryptocurrency as a valid option for banking. While we recommend our customers give William Hill a try, we also caution that there are some areas of the site that need some updating and improving.

User Interface: 3 out of 5

The user interface was not the most organized that we have ever seen compared to other online sportsbook reviews we have conducted in the past. William Hill could definitely use some work on making its user interface more intuitive and easy to navigate. Many of the menus are not labeled with the best headings and the configuration of the menus can make for an experience where you are spending unnecessary amounts of time trying to figure out where everything is located. Although the site is appealing and attractive to the eye, it can definitely benefit from a redesign and reconstruction of its setup.

Smartphones - Mobiles - Sports Betting Sites - Sports Players

Sports Markets and Game Selection: 4 out of 5

As a sportsbook, we really feel that William Hill shines, offering a wide range of international sports betting markets and various ways to place bets. The online casino, however, is a little more limited with what is available, especially in comparison to other online casinos of its kind. There are some decent slots, table games, and video poker options available. All games can be played in demo mode and are provided by top-notch software providers. But overall this is a middle-of-the-road casino, and it would be a stretch for us to recommend that our customers visit William Hill solely to visit the casino and the casino alone.

William Hill Bonuses and Promotions: 4 out of 5

William Hill really went all out when it came to the banking options for depositing and withdrawing funds. Because this gambling site serves so many different countries and accepts so many currencies across the world, there are a ton of options, some of which accommodate countries that could otherwise not use the site. All in all, we found 28 deposit methods and 28 payout methods here! The one con of banking at William Hill is that they do not accept cryptos like Bitcoin, Ethereum, or Litecoin!

We feel that William Hill could really open up their customer base by allowing cryptos to be used at their site as these blockchain-based currencies are so wildly popular.

Banking Options: 4 out of 5

There are a ton of great options for deposits and payouts at William Hill due to the fact that allow many currencies from around the world at their site. There are many banking options that are specific to one country and one country alone which results in there being a total of 28 options for making deposits and 28 options for collecting payouts! The one downside we saw with banking methods at William Hill was the fact that they do not support cryptocurrencies like Bitcoin, Litecoin, or Ethereum. Although they literally carry every other option including, credit and debit cards, online banking, e-wallets, and many others, there are no cryptos to be found, something we hope to see include at some point down the road.

Mobile Betting Feature

Mobile Connectivity: 4.5 out of 5

All in all, the mobile experience we examined in our William Hill review was top-notch! This is because there were two options for customers: the William Hill app and simply accessing the site using the web browser on your mobile device! The site works extremely well on mobile devices and customers can experience an on-the-go betting experience free of errors and glitches. iOS and Android devices can both be used such as smartphones and tablets. The one downside to the mobile app at William Hill is the fact that you will not be able to access live betting. In order to do this, you must visit the site in a browser.

Customer Service and Support: 4 out of 5

William Hill comes with a full range of customer service and support contacts including live chat and toll-free phone for 24/7 support and emailing which will deliver customers a response within 24 hours. We also highly recommend the customer service at William Hill because they have a knowledgeable, professional, and friendly staff who are able to take care of problems or issues quickly and with the greatest of ease. Whenever a problem arose or we had a question that needed to be answered, we knew that we would have an answer or a resolution within a few minutes all thanks to the skilled and highly-trained staff who were there at our beck and call.

William Hill User Interface

This is one of the weakest areas of our review of William Hill online sportsbook and casino. The fact of the matter is that William Hill, while a good-looking gambling site, simply has little semblance of order when it comes to its menu setup and overall navigational experience. Many of the menus can be confusing and labeled in an odd manner. For instance, we noticed there was a menu labeled casino and another labeled Vegas, which cause more confusion for us than was necessary.

William Hill Sportsbook Screenshot

They also had an odd way of clumping together their game categories with video poker being labeled as Poker and the actual poker games being labeled Poker as well. William Hill could really use some extra work of their user interface to make it more sleek and modern as well as intuitive and succinct.

William Hill Sports Betting and Casino Games

On one side of their site (the sportsbook), William Hill performed exceptionally well! The other side of the site (the online casino) was much more limited and not as fleshed out as its counterpart, the sportsbook. This brought down the overall score of this category and we can honestly say that we would highly recommend the sportsbook at William Hill, and we would also recommend the online casino but warn our readers that they are much better options out there for real money casino games. The sportsbook is wonderful and the casino needs work.

Sports Betting Markets Review

There is a wide variety of sports betting markets available at William Hill. Because this sportsbook is UK-based, there will be more of an emphasis on sports-based in England, Wales, and such. But there is also a good deal of markets that are geared toward the US bettor as well! Live betting is available on in-browser use of the site only and there are e-sport betting opportunities for bettors to sink their teeth into as well!

These are the most popular sports betting markets found at William Hill:

  • American Football
  • Baseball
  • Basketball
  • Boxing
  • Cycling
  • Darts
  • Esports
  • GAA Football
  • GAA Hurling
  • Golf
  • Handball
  • Ice Hockey
  • Lotteries
  • Motor Racing
  • Politics
  • Pool
  • Rugby League
  • Snooker
  • TV/Specials Betting
  • UFC / MMA
  • Winter Sports
  • Yachting/Sailing
  • Cricket
  • Greyhounds
  • Tennis
  • Horse Racing
  • Football
View the full list of sports


We really enjoyed seeing a large slew of esports available in our review of William Hill! Bettors can choose from favorites like League of Legends, Halo, and StarCraft!

  • League of Legends: EU LCS Summer Split
  • League of Legends: LPL Summer Season
  • League of Legends: Secondary Pro League
  • League of Legends: LMS Spring Split
  • League of Legends: LJL Summer Split
  • League of Legends: NA LCS Summer Split
  • League of Legends: LCK Summer Split
  • Dota 2: Epicenter Group A
  • StarCraft
  • Halo Championship Series

Online Casino Games Review

As mentioned earlier, there are a few weird things going on with the tabs for navigating to the online casino. Other than this, there is a decent selection of real money casino games, all provided by top-notch software companies like Evolution Gaming, Microgaming, Pragmatic Play, and IGT. Most all games featured at William Hill have the option of being played for real money or in demo mode!

Online Slot Games

  • Lucha Legends
  • Game of Thrones
  • Bush Telegraph
  • Mermaid’s Millions
  • Avalon II
  • Thunderstruck II
  • Scrooge
  • Lucky Leprechaun
  • Cool Wolf
  • Spectacular
  • Break da Bank
  • Arctic Fortunes
  • Lucky Firecracker
  • Retro Reels: Extreme Heat
  • The Rat Pack
  • Big Kahuna: Snakes & Ladder
  • Supe It Up
  • Oriental Fortune
  • House of Dragons
  • King Arthur
  • Leagues of Fortune
  • Triple Diamond
  • Golden Goddess
  • Wolf Run
  • Renoir Riches
  • Elephant King
  • Double Diamond
  • Pixies of the Forest
  • Siberian Storm
  • Candy Bars
  • Vivaldi’s Seasons
  • Bill and Ted
  • Icy Wilds
  • Baywatch
  • Irish Magic
  • It’s Magic


  • Texas Holdem
  • Omaha
  • Omaha Hi Lo
  • Seven Card Stud
  • Seven Card Stud Hi Lo
  • Five Card Stud

Video Poker

  • Jacks or Better Multi-Hand
  • Jacks or Better
  • Aces and Faces
  • 10s or Better
  • Deuces Wild
  • 4-Lin Jacks or Better
  • 10-Line Jacks or Better
  • 25-Line Jacks or Better
  • 25-Line Aces and Faces
  • 50-Line Jacks or Better
  • Joker Poker
  • 4-Line Aces and Faces
  • MegaJacks
  • 2 Way Royals
  • 4-Line Deuces Wild
  • All American Poker
  • 50-Line Joker Poker

Table Games

  • Double Attack Blackjack
  • American Blackjack
  • Blackjack Super 21
  • Perfect Blackjack
  • UK Blackjack
  • Blackjack
  • Baccarat
  • Caribbean Stud
  • Casino Holdem
  • Tequila Poker
  • Blackjack Switch
  • Pai Gow Poker
  • Blackjack Surrender
  • Wild Viking
  • Red Dog
  • Progressive Blackjack
  • Pontoon
  • Stravaganza
  • 21 Duel Blackjack
  • Lucky Blackjack

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William Hill Bonuses and Promotions

One of the true highlights of this William Hill review was their large volume of evergreen bonuses and promotions. We found a bevy of great deals that apply both to newcomers to the sportsbook and online casino as well as the long-standing regular customers who have been supporting the site for some time. There are a ton of great deals here for bettors and casino game players to keep their accounts going strong at all times!

Sports Betting Promos

These are some of the best evergreen bonuses and promotions that are currently featured at William Hill. As you can see, they do an excellent job taking care of their sports bettors!

Bonus Details
New Customer Offer Newcomers to William Hill can get £30 in free bets when they bet £10 for the first time. New bettors also get a 300% bonus on their initial bet. The initial bet must be placed at odds of 1.5 or greater to be valid.
2 Clear Bonus This is a great promotion that runs for horse bettors. If the bettor’s horse wins its race by more than 2 lengths, they can get an additional 15% bonus of their overall winnings! The maximum bonus that can be earned is £100 and customers do not even need to sign up to qualify for this bonus as it is automatically applied to their account if their pick qualifies. Keep in mind that the race needs to consist of at least 6 horses and only applies to UK and Irish flat races.
4 Means More This is a promo that is aimed at soccer fans and involves the bettor earning an extra 25% of their total winnings if four or more goals are scored in the game. The maximum bonus is £100 and it only applies to match betting, both teams to score, and both teams to score or match result. This promo also only applies to 90-minute games.
Cash in My Bet This promotion is one that is found in many other online sportsbooks, so we were really glad to see it included here at William Hill. This bonus is basically a way for bettors to recoup a percentage of their bet if they feel that things are about to go south and that they made a bad call. Instead of losing everything, you can get back at least a little bit!
Super Sub The William Hill promotion allows bettors to still win on their goalscorer bets even if there is a substitution for an injured player. Even if the goal is scored by the player subbing in, bettors can still win on their original bet!
Bet £10 and Get £20 Free New players at William Hill need to only bet £10 or more on their first bet and they can get 2 £10 bets for free. These need to be on bets with odds of 0.50 or more.
Acca Five Insurance This one works for soccer accumulator bets with five or more selections. If one of these legs falls short, bettors can get a full refund on their stake. Live bets do not qualify here, and the selections need to be priced at odds of 0.50 or more.
£5 Free Bet Every Week Bettors here can get a free bet of £5 when they spend £20 or more on soccer accumulators that have four or more selections.

Casino Game Promos

Here are some of the great evergreen bonuses currently running at the William Hill online casino:

Bonus Details
100% up to £150 This one applies for new customers only and comes with a rollover of 20x. If the bettor deposits £150, they will get a 100% match bonus, courtesy of William Hill.
150% up to £200 This one can apply for bettors making their first deposit. The rollover is 20x and this involves a 150% match when the bettor makes a deposit of £200.
75% up to £100 This is a deal that bettors can use on their second deposit at William Hill. This is a match bonus where bettors can earn 75% up to £100. There is a rollover requirement of 15x as well.
High Roller Bonus This is a great promotion for all the high-stakes players out there! Those who make a deposit of £1000 or more will get an extra £300 for additional casino play. Look for a rollover requirement of 20x on this one.
Refer-a-Friend Real money casino game players who refer their friends to William Hill can earn £50 for each referral when the referred friend makes their first deposit at the site! This bonus has a rollover requirement of 15x.
Live Dealer Casino: New Players This is the perfect promotion to use at William Hill if you love playing real money live dealer casino games. New players at the live casino can earn a 50% match bonus of up to £50 when they join. Look for a rollover here of 50x.
Games and Scratch Cards: New Players This bonus is geared toward players who enjoy doing scratch cards. When new players make their first deposit, William Hill with do a 200% match all the way up to £200. Look for a rollover of 30x on this one.

William Hill VIP Club

We really enjoyed reviewing the William Hill VIP Club as it is a super robust program! Bettors can work their way through seven different rewards member levels and are able to earn 10 William Hill points for every £1.00 they pay in total rake. The top rewards level allows bettors to enjoy a 2x multiplier on club points. Another awesome advantage is that bettors can receive up to £5 cash each and every week as they are able to earn £0.50 in cash for every 50 William Hill points they earn each week of the month!

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Real Money Banking Options at William Hill

There are a crazy number of options to get your banking done at William Hill, 28 methods for depositing and 28 methods for collecting payouts! This is due to William Hill accepting many different currencies from players across the globe. If there was one thing that we wished could be different about the banking at William Hill, it would be the fact that customers cannot use Bitcoin or other cryptocurrencies. Hopefully, this will change in the future.

William Hill Deposit Methods

Other than the fact cryptos are not available for making deposits, there are an exhausting number of ways for customers to add funds to their online account at William Hill! Credit and debit cards can be used as well as e-wallets, online banking, cash vouchers, and prepaid cards.

Deposit Methods Min Limit (Pounds) Max Limit (Pounds)
Debit Cards (Mastercard, Visa and Maestro), Credit Cards (Mastercard, Visa, Maestro and Diners Club), Entropay 5 99,000
PingIt (UK Only), PayPal 10 1,500
Skrill 10 80,000
Neteller 10 25,000
WebMoney, YooMoney, Qiwi Wallet, Moneta Ru, EPS (Austria Only), Euteller, Fast Bank Transfer, Giro Pay (Germany Only), iDeal (Holland Only), Instadebit (Canada Only), Poli (New Zealand Only), Przelewy24 (Poland Only), Safety Pay, Sofort (Germany Only), Sporopay (Slovakia Only), Trustly, Todito Cash (Mexico Only) 10 10,000
Eco 10 8,400
William Hill Cash Direct (UK Only), AstroPay 10 5,000
Paysafecard 10 250

William Hill Payout Methods

The exact same options for deposits are also available for payouts as well! These include cards, online banking, e-wallets, and many others. There are many options that are specific to certain countries. Be sure to check out terms and conditions before choosing a method.

Payout Methods Processing Time
Debit Cards (Mastercard, Visa and Maestro), Credit Cards (Mastercard,
Visa, Maestro and Diners Club), Entropay
3 – 5 business days
PingIt (UK Only), Skrill, PayPal, Neteller, WebMoney, Qiwi Wallet, Moneta Ru, Eco 24 hours
YooMoney 1 – 3 business days via bank transfer
EPS (Austria Only), Euteller (Finland Only), Fast Bank Transfer, Giro Pay (Germany Only), iDeal (Holland Only), Poli (New Zealand Only), Przelewy24 (Poland Only), Safety Pay, Sofort (Germany Only), Sporopay (Slovakia Only), Trustly, Paysafecard, Todito Cash (Mexico Only), AstroPay 5 – 10 business days via bank transfer

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William Hill for Mobile

We are always really glad to see a real money online sportsbook and casino that offers their customers a downloadable app in addition to instant play capabilities on their mobile device. William Hill offers a top-rated app for their iOS and Android customers that allows the bettor to use William Hill from their smartphone or tablet without the need for an internet connection!

If an app is not your cup of tea, you can always visit William Hill using your web browser and an internet connection.

We tested both the app and the instant play version of the site, and we can honestly say that the experience was rather seamless! We did not notice a big difference between these two methods as well as using the site on a desktop PC. Whether it was a larger screen or a small, mobile screen, we were able to experience the same overall site handling, free of errors, lagging, or changes with the ways the menus were displayed.

If there is one drawback to the William Hill app, it would be the fact that live betting is not available for use. Customers can only access live betting by using William Hill in-browser.

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Customer Service at William Hill

We really liked the customer service methods that are available at William Hill! There are two ways to reach the site 24/7 as well as an option to communicate via email within a 24-hour timeframe. The customer service representatives that we dealt with were really friendly, professional, and knowledgeable about all things William Hill! Their service is top-notch and there is not too much here that we feel needs to be changed or improved.

Customer Service Options
Email Customers can email William Hill using the following address and can expect a response within 24 hours.

CASINO CUSTOMERS: casino@willhill.com
POKER PLAYERS: poker@willhill.com
SPORTSBOOK CUSTOMERS: sports@willhill.com
GENERAL SUPPORT: support@williamhill.co.uk

Live Chat If you want 24/7 service and support, you can use the live chat feature and speak face to face with a customer service representative.
Phone Another way to contact customer service on a 24/7 basis is by calling their toll-free phone numbers listed below. This is probably the fastest and easiest way to get in touch with William Hill.

CUSTOMER SERVICE: 0800 085 6296

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William Hill FAQ

You can count on this review to be completely honest and unbiased because we took a deep look at not only the strengths and pros or using William Hill but also the downsides to using the site and areas where they are needing some improvement in the future. If we had been biased about reviewing William Hill, we might have downplayed some of its flaws or their drawbacks, but we were committed to delivering you the most accurate picture of this site that was possible, so we had to be honest and forthcoming with how we felt about each of its parts.

Yes, in fact, William Hill has been around for nearly a century, offering sports betting opportunities in a brick-and-mortar format long before they even went online! Nowadays, William Hill’s online sportsbook and casino are fully licensed by the Gibraltar Gaming Commission which means that they are held to industry safety standards and protocols when it comes to servicing their customers including vetting new customers and using SSL-encrypted connections. They are also required to undergo third-party audits at different points during the year to make sure they are following the rules and regulations.

William Hill can be used on both Android and iOS devices like smartphones and tablets. Not only can customers access the site using their web browser and an internet connection, but they can also use the William Hill app that can be used on various devices and all without the need for an internet connection!

Both the betting app and in-browser use of the site allows customers to experience the same great navigation and handling as well as a colorful display and excellent sounds effects. All in all, William Hill looks and performs as well on mobile as it does on a desktop PC!

It all depends on how you operate and prefer to deal with customer service. If you have a matter where the urgency is low, and you are in no hurry to get an answer, we recommend using email messaging. If you have a matter that requires a quick answer, you should go with either a live chat feature or call the toll-free number, both of which are 24-hour contact options. With live chat, be prepared to have a face-to-face conversation with a member of customer service. If you are not interested in physically seeing a team member, we might recommend simply calling the number.

Yes, making an account at William Hill is not hard and is in no way time-consuming. Customers can visit the sign-up page and begin by creating a username and password as well as filling out a new account application. The application is not complicated and only involves supplying some information such as your name, date of birth, email address, and a few other things. Once your application has been submitted, is reviewed, and subsequently approved, you can use the new username and password to log into your new account! The entire process should take no more than ten or fifteen minutes.

Yes, this is one of the most trusted and established names in the sports betting world so you can be absolutely certain that you will be safe and secure the entire way! William Hill comes fully licensed by a reputable and legit gambling authority that makes sure the sportsbook and casino follow an established set of rules and regulations to keep their customers completely secure.

William Hill, for example, is required to vet its new customers using security protocols like Know Your Customer and Personal Identifiable Information. They also need to operate using an SSL-encrypted connection which guarantees customers that all personal and financial information that is shared with the site is absolutely safeguarded and protected.

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