How Fans Experience Soccer Across the Globe.

Fandom traits

1. 1The national team is seen as a symbol of unity and resilience. Major matches often feel bigger than sports events and can unite all Algerians in and outside the country.
2. 2Because many Algerians live in France and elsewhere in Europe, Algeria often has strong support outside of the country.
3. 3Algerian fans traditionally admire skillful, creative players and flair on the ball. Legends like Rabah Madjer and modern stars like Riyad Mahrez are especially valued for elegance and creativity.
4. 4Victories are celebrated massively in streets and public squares, while losses can provoke strong criticism, debate, and emotional reactions.

Signature moment

2014

Algeria made it out of the group stage and to the round of 16 for the first time ever in 2014, and they took the eventual champions from Germany to extra time, losing 2-1.

Conversation starters

"Ask fans about the team that won the 2019 Africa Cup of Nations."

"Ask which players could be the next Riyad Mahrez, who is still captaining the squad at 35 years old."

Fandom traits

1. 1Intense emotions mix with deep tactical understanding of the game. Argentinian fans are among the most educated and most demanding in the world.
2. 2Soccer is a source of national pride and even part of the country’s identity. It starts from the streets and sometimes ends up at the top European leagues.
3. 3Fans value both grit and creativity, expecting hard work and team spirit even from the most talented players.

Signature moment

2022

Winning the 2022 World Cup healed old wounds and cemented Messi’s legacy as the GOAT, at least, outside Argentina.

Conversation starters

"Ask them what World Cup title they value the most."

"Ask who they think is the next breakout Argentina star that could replace Messi as the nation’s leader in big tournaments."

Fandom traits

1. 1Australian soccer culture has been heavily shaped by immigrant communities that brought the game to the country, founded some of the first clubs, and essentially started soccer fandom.
2. 2The Socceroos unite casual and hardcore fans alike, with the entire nation strongly embracing the “punching above our weight” underdog identity.
3. 3Domestic soccer has developed active supporter groups with chants, tifos, and flares, which has translated into a more organized support for the national team as well.

Signature moment

2006

John Aloisi’s shirtless sprint after scoring the winning penalty vs. Urugay on the road to the 2006 World Cup is a defining image of Australian soccer.

Conversation starters

"Ask them who’s the Australian soccer GOAT."

"Ask them who’s the next Australian prospect that can make in the English Premier League."

Fandom traits

1. 1Soccer is the most popular sport in the country, the only one that is above alpine skiing in a country that’s deeply devoted to winter sports.
2. 2Complete unity when the national team plays, with all club bias left behind. The supporters always act as one for Das Team.
3. 3Fans expect disciplined, tactically sound and hard-working performances, even from the most talented players.
4. 4Moderate expectations that tend to grow after big performances.

Signature moment

1954

Winning the bronze at the 1954 World Cup remains Austria’s greatest achievement.

Conversation starters

"Asked them who should Ragnick rely on at the heart of the defense with so many key players there injured."

"Ask them who should replace Arnautovic as the main striker in the long term."

Fandom traits

1. 1Belgians prefer a dynamic, possession-based, and highly technical style of attacking soccer.
2. 2The entire nation is obsessed with soccer during big tournaments.
3. 3Golden Generation grief and gratitude can live in the same sentence when discussing the Red Devils, as they are both the most successful generation and the biggest what-if in the country’s history.

Signature moment

2018

Third place at the 2018 World Cup is seen as the Golden Generation’s biggest success, even if some believe they could’ve gone further.

Conversation starters

"Ask fans if they believe the Golden Generation met the expectations."

"Ask which promising youngsters could be part of the next big wave of Belgium soccer stars. Key contenders are Amadou Onana and Jeremy Doku."

Fandom traits

1. 1Completely obsessed with soccer around big tournaments, it’s the major topic of conversation in every aspect of life.
2. 2Enjoying the experience with optimism and pride, even when the results are not what they hoped for.
3. 3Embracing the underdog role, which unites the nation and makes them a fierce opponent for everyone, both on the pitch and in the stands.

Signature moment

2014

Beating Italy on penalties to qualify for the 2026 World Cup.

Conversation starters

"Ask them which players from the domestic league deserve a move to the top European soccer leagues."

"Ask them who is Edin Dzeko’s heir for the future."

Fandom traits

1. 1Many Brazilians grow up surrounded by soccer playing in streets or beaches, following clubs with family, watching matches constantly, and listening about the legends of the past and the stars of the present.
2. 2No other country loves flair and creativity more than Brazil, with dribbling and improvisation on the pitch regarded as high art instead of a sport. This is where the term “jogo bonito” (“the beautiful game”) comes from.
3. 3Brazil’s five World Cups made soccer central to national pride. The Seleção is viewed as a symbol of Brazil’s global image and cultural greatness.

Signature moment

×5

Pick one of Brazil’s World Cup-leading five wins in 1958, 1962, 1970, 1994, and 2002.

Conversation starters

"Ask them which World Cup title they value the most."

"Ask them who is going to replace Neymar as the team’s leader after this World Cup."

Fandom traits

1. 1Soccer is not only the most popular sport in Cabo Verde, but also a way to forget about daily life and experience pure joy.
2. 2Every achievement of the national team brings great pride and optimism in the country.
3. 3In Cabo Verde, soccer is mostly about experiencing emotions, tactics are not that important.

Signature moment

2026

Qualifying for the 2026 World Cup is the country’s greatest achievement (so far!).

Conversation starters

"Ask which young player might make the jump to the Portuguese league next."

"Ask how Creole soccer songs differ from continental Portuguese chants."

Fandom traits

1. 1For years, Canada wasn’t viewed as a serious soccer nation, especially on the men’s side. Fans often developed a resilient, long-suffering identity by celebrating small milestones, joking about heartbreak, and taking pride in gradual progress.
2. 2Canadian soccer fandom isn’t centralized the way hockey culture often is. Different regions bring different vibes like the strong multicultural supporter culture in Toronto, Montreal’s more European/South American organized fan groups, the growing grassroots pride of the Prairie provinces.
3. 3Fans often identify with both their local club culture and the national team.
4. 4Producing young talent is considered the greatest achievement for Canadians, with Alphonso Davies the brightest example

Signature moment

2022

Canada scored two goals in three 2022 World Cup games and played Belgium tough, but lost 1-0, capturing many neutral fans in the process.

Conversation starters

"Ask about the status of Alphonso Davies, Canada’s best player, or Jonathan David. Don’t forget about Christine Sinclair."

"Talk about Canada’s chances to get out of the group stage for the first time ever."

Fandom traits

1. 1The Colombian national team is a huge source of unity and pride. Major tournaments often bring the entire country together.
2. 2Fans favor a tactical, highly pragmatic style of play that focuses on resilient defense, deep defensive blocks, and counter-attacks.
3. 3Colombian fan culture is very rhythmic and festive, mixing soccer with traditional music and dancing.

Signature moment

2014

The 2014 World Cup run and the James Rodriguez goal that mesmerized the world.

Conversation starters

"Ask them who’s the best Colombian player ever."

"Ask them how Jhon Duran can save his career and fulfill his potential."

Fandom traits

1. 1Soccer was introduced to Croatia in 1873 by English engineers and expatriates, quickly catching up and becoming one of the most popular sports in the country, currently by far the most popular.
2. 2Soccer played a major role in unifying the country during its fight for independence in the 1990s. The national team is seen as a global ambassador for the country, and major tournaments boost the nation’s patriotism levels.
3. 3The success of Croatia’s Golden Generation in the late 2010s and early 2020s has made the sport more popular than ever, with the entire nation completely obsessed around big tournaments.

Signature moment

2018

The 2018 final run remains the country’s biggest achievement, closely followed by two semifinal runs in 1998 and 2022.

Conversation starters

"Ask them what Croatian team was better: the one from 1998 or the one from 2018/2022."

"Ask them who has the potential to replace Luka Modric as the leader of the national team."

Fandom traits

1. 1First introduced to the sport by Dutch sailors and oil industry workers, the nation originally competed as the Netherlands Antilles.
2. 2As part of the Kingdom of the Netherlands, you’ll find Blue Wave fans abroad in the Netherlands and all over Europe as citizens are part of the EU.
3. 3The team brings the entire island together, with the streets of the capital, Willemstad, becoming a sea of blue on match days.

Signature moment

2026

Qualifying for the 2026 World Cup is their first time in the tournament. They also qualify as the smallest nation by population to ever compete.

Conversation starters

"Brush up on your Eredivisie knowledge as many national players have trained and played in the Dutch top-flight league."

"Ask them about young prospects who have the potential to reach big European leagues."

Fandom traits

1. 1Czechia has a rich soccer history as part of Czechoslovakia but also found success after the country was split. The country’s domestic scene is focused on developing talent, which is the reason you see the occasional Czech player at the very top level of European soccer.
2. 2Soccer is in a tight battle with ice hockey for the title of most beloved sport, but it completely takes over during big tournaments.
3. 3Czech fans are somewhat rational compared to other countries, adopting cautious optimism around big tournaments.
4. 4Czech fans expect a little bit of everything: hard work, strong defense, creative midfield, and dangerous attack.

Signature moment

1962

The Golden Generation reaching the EURO 1996 Final.

Conversation starters

"Ask them what young players have the potential to move from the Czech league to the biggest European leagues."

"Ask them who’s going to bring goals at the World Cup."

Fandom traits

1. 1Soccer is not only a beloved sport in DR Congo, it also provides opportunities to express yourself creatively as fans dance, dress in unusual clothes, and show their personality in many other ways.
2. 2The sport is also a great way to escape reality for a while and enjoy the experience with friends, family, and other people around you.
3. 3The return to the World Cup for the first time in over 50 years is one of the biggest events in the country in 2026, bringing hope and optimism for the future.

Signature moment

1974

Winning the AFCON in 1968 and 1974 remain the biggest achievements, but returning to the World Cup after 52 years is up there as well.

Conversation starters

"Ask DR Congo fans if Yoane Wissa should stay at Newcastle or look for a move to another club."

"Ask who’s the next talented youngster from DR Congo that has the potential to make it at the top European soccer leagues."

Fandom traits

1. 1Ecuador is often the underdog in big tournaments, but both fans and players embrace the role and use it their advantage. They approach big games as opportunities to achieve something meaningful without any fear.
2. 2Strong defense and hard work all over the pitch have been the pillars of Ecuador’s best moments, so that’s what the entire country expects from the team.
3. 3Soccer is almost like a religion in Ecuador, similarly to most South American countries, with the entire country living and breathing the sport.

Signature moment

2006

Reaching the knockouts of the 2006 World Cup.

Conversation starters

"Ask them if the current Golden Generation will peak at this World Cup or the next."

"Ask them why Ecuador is so good at developing elite defensive talent."

Fandom traits

1. 1Soccer was introduced in Egypt by the British in the 1880s and initially faced resistance but quickly became a symbol of national pride in the early 1900s.
2. 2Fans favor a tactical, highly pragmatic style of play that focuses on resilient defense, deep defensive blocks, and counter-attacks.
3. 3The expectations are always high, as the nation has delivered plenty of success throughout history, especially in AFCON tournaments.

Signature moment

1934

You can pick any of the countless AFCON titles.

Conversation starters

"Ask which AFCON memory still defines the Pharaohs for them (they hold the record with seven wins)."

"Ask where national icon Mohamed Salah will play next after he leaves Liverpool."

Fandom traits

1. 1England is the home of soccer, so the sport is embedded in society all over the country. There are endless pro, semi-pro, and amateur leagues for both men and women.
2. 2Soccer was considered a game for the working class, but nowadays, you can see people from all backgrounds together in the stands.
3. 3Everyone in the country takes great pride when the national team play, and the expectations are sky-high for every big tournament.
4. 4The media and pundits can sometimes create a toxic environment around the squad, which is one of the reasons England often underperforms.

Signature moment

1966

Winning the 1966 World Cup.

Conversation starters

"Ask them if Tomas Tuchel’s squad selection is bold or stupid."

"Ask who they trust most in a high-pressure penalty moment."

"Ask them who should start in the number 10 role."

Fandom traits

1. 1The sport first originated in France in the 1890s from British expats. From there, the French Football Federation formed in 1919 and France’s top professional league, Ligue 1, began play in 1932.
2. 2A fun fact about France is that they were one of the founding nations in the formation of FIFA and were heavily involved in launching the first World Cup in 1932.
3. 3France is deeply passionate about soccer in their nation and it’s a sport played competitively by most youth.
4. 4France is one of the world’s biggest producers of global talent and has national players playing at top leagues all around the globe
5. 5The country’s diverse nation is always well-represented, with players with from various descent featured in the squad.

Signature moment

2018

France has reached back-to-back World Cup finals in 2018 and 2022. They’re one of just six nations to have won the World Cup multiple times, with titles in 1998 and 2018.

Conversation starters

"Ask them about their expectations of the iconic Zinedine Zidane, who will almost certainly become France’s next head coach after the World Cup."

"Ask which emerging player could define this tournament. Les Bleus are much more than main star Kylian Mbappe. Emerging talents like Michael Olise, Désiré Doué, Warren Zaïre-Emery, and Rayan Cherki have France set up to be competitive for years to come."

Fandom traits

1. 1Germany is one of soccer’s true superpowers after winning four World Cups and three European Championships. As a result, the expectations are always high, regardless of the talent in the current squad.
2. 2German soccer’s identity comes from hard work, discipline, team spirit, and unmatched resilience. This is what the fans expect and recognize as the only way for Germany to win.
3. 3The entire nation is essentially obsessed with soccer around big tournaments, so expect more of the same during the World Cup.
4. 4German fans are often very educated and have strong opinion on both the big picture with the squad and individual games, so the nation is constantly discussing the team before and during big tournaments.

Signature moment

×4

Hard to pick with so many titles, but winning the 2014 World Cup in Brazil by demolishing the hosts and beating Messi’ Argentina in the final might be it.

Conversation starters

"Ask them who should be the starting striker for this World Cup."

"Ask them if bringing Neuer back for this World Cup was the right call."

Fandom traits

1. 1Soccer first reached the coastal shores of Ghana in 1903 by European sailors and in 1903 the nation’s first club, the Cape Coast Excelsior were formed.
2. 2The Black Stars, named after the star on their flag, are a symbol of cultural unity and when the national team plays, political, ethnic, and economic differences are pushed aside.
3. 3Ghana qualified for their first World Cup in 2006 and their biggest moment came in the 2010 quarterfinals, still giving fans countless “what-if” debates. The team is still looking for revenge after the dramatic exit against Uruguay.

Signature moment

2010

The 2010 World Cup run to the quarterfinals is a source of both great pride and immense disappointment.

Conversation starters

"Ask them who will replace injured start Mohammed Kudus after he was ruled out of the World Cup."

"Ask how Azonto-era freestyle dance moves still sneak into goal celebrations. The dance style rose to popularity in the early 2010 and originated in Accra."

Fandom traits

1. 1The earliest organized regional championships in Haiti took place in Port-au-Prince in 1912. However, the Fédération Haïtienne de Football (FHF) was founded in 1937, and the country later became a founding member of CONCACAF in 1961.
2. 2A country constantly in flux between political turmoil, violence, and poverty, soccer often acts as a symbol of unity and rare joy for locals when the national team takes the pitch.
3. 3The sport is enjoyed by the entire island nation. Youth development programs are popular and you’ll find kids playing barefoot at any time in the streets.

Signature moment

2026

Returning to the World Cup in 2026 after more than 50 years.

Conversation starters

"Talk about how ending their 52-year drought at the World Cup is a great opportunity to showcase their country and for neutral fans to learn about their culture and players."

"Discuss the talents of Duckens Nazon. Nazon is Haiti’s all-time leader scorer with 44 goals in 80 career caps for Les Grenadiers."

Fandom traits

1. 1Soccer is the source of intense national pride, as matches involving Iran often feel bigger than sports. Fans treat Team Melli as a symbol of Iranian identity and unity, especially during the World Cup or Asian Cup.
2. 2The fans respect team spirit and discipline. Hardworking, resilient players are always celebrated.
3. 3Many fans see soccer as one of the few spaces where Iranians across political or social differences come together. Team Melli carries symbolic weight far beyond sport.

Signature moment

1998

The three Asian Cup titles from 1968, 1972, and 1976 + the win over the US at the 1998 World Cup.

Conversation starters

"Ask them how the national team improved recently to qualify for the last four World Cups and get some wins at the finals."

"Ask them how good Ali Daei was, one of the most prolific goalscorers in international soccer history."

"Ask them how they rate their chances to progress to the knockouts."

Fandom traits

1. 1The soccer national team is a symbol of Iraqi identity, regardless of politics, religion, and other topics that normally divide the nation.
2. 2Soccer serves as a major distraction in a country that has gone through tough times in the past several decades.
3. 3Every Iraqi player that makes it to a top European league is instantly a celebrity in the country.
4. 4Iraqi soccer fans follow the biggest European leagues and usually strongly support one foreign team.

Signature moment

2007

Winning the 2007 Asian Cup remains one of the biggest upsets in soccer history.

Conversation starters

"Ask them what players are good enough to make the move to the biggest European leagues."

"Ask them how the team should handle Erling Haaland when they face Norway."

"Ask them what’s the realistic target for this World Cup, given the very hard group they landed in."

Fandom traits

1. 1The Golden Generation, led by Didier Drogba, essentially contributed to stopping a civil war by qualifying for the 2026 World Cup. That’s how big soccer is in Ivory Coast.
2. 2The sport still serves as the big unifier of the nation to this day, as all issues and differences are set aside when the Elephants are playing
3. 3Expectations are always high, and Ivory Coast fans are bitterly disappointed when the team fails to deliver.

Signature moment

2023

The AFCON titles from 1992, 2015, and 2023 will be remembered forever.

Conversation starters

"Ask them what’s the next great Ivory Coast striker of the future."

"Ask them where Didier Drogba stands in the Premier League GOAT conversation."

Fandom traits

1. 1Soccer was first introduced to the country in 1873 by Britain. Japan’s first pro league, the J League launched in 1993 and in 1998 the nation qualified for their first-ever World Cup.
2. 2Brazilian legend Zico’s work in Japanese soccer boosted the game’s popularity, earning him the nickname “The God of Soccer” in the country. Another celebrated icon of the game is Arsene Wenger, who worked in the J League before joining Arsenal.
3. 3Fans expect discipline, unity, and fight at any given moment, regardless of scoreline and opposition.
4. 4They are very willing to give young players a chance and be patient with their mistakes, as long as the desire and discipline are unquestionable.

Signature moment

2022

Japan has now qualified for their eighth straight World Cup in 2026. Their deepest run has seen them reach the Round of 16 in each of 2002, 2010, 2018, and 2022.

Conversation starters

"Talk about their impressive qualifying campaign where they went 13-2-1, scoring 54 goals and conceding only 3."

"Discuss their 1-0 win over England at Wembley in this year’s March friendly."

"Ask them what youngsters can make the jump from the J League to Europe’s top competition."

Fandom traits

1. 1Soccer is by far the most popular sport in Jordan, dominating every region of the country.
2. 2The internal Jordan club rivalries are some of the fiercest in the world, often serving as a political barometer.
3. 3When the national team plays, all rivalries are forgotten and the focus is on unity around the players.

Signature moment

2023

Reaching the 2023 Asian Cup final completely changed expectations, while qualifying for the 2026 World Cup cemented Jordan’s new status as a competent soccer team.

Conversation starters

"Ask them what young Jordanian players have the potential to lead the national team to its next great success."

"Ask them what World Cup match represents the best opportunity to win."

Fandom traits

1. 1When Mexico plays, the whole country treats it like a holiday even on a weekday. The discussions start days ahead, the nation freezes during the match itself, and there’s a always a fiesta when the final whistle is blown.
2. 2Fans are very passionate and opiniated, there are always discussions are tactics and starting lineups before big games.
3. 3Mexicans are both optimistic and critical of their team, always expecting dignified performances and decent results.
4. 4One of the main reasons soccer has gained a bit of traction in the US in the last few decades is the Mexican diaspora that brought the passion for the game to the United States.

Signature moment

1986

Hard to say between the countless Gold Cup titles, the two U-17 World Cup wins, and the Olympic gold of 2012.

Conversation starters

"Ask them what they think about expanding the World Cup to 48 teams."

"Ask them how hosting the World Cup has impacted the country."

Fandom traits

1. 1Moroccan fans are extremely passionate, following the national team almost religiously, regardless of whether they live in their country, Europe, or anywhere else.
2. 2The country’s soccer landscape is defined by many almost fanatic organized hardcore fan groups that join forces and forget their differences when the Atlas Lions are on the pitch.
3. 3Emotions can get out of hand sometimes, both in victory and defeat, as soccer is not just a sport for Morocan fans.

Signature moment

2022

The 2022 World Cup semi-final run inspired an entire continent that a first title is inevitable.

Conversation starters

"Ask them if you believe this team is better than the 2022 squad that almost went all the way."

"Ask them who is the favorite for the African Footballer of the Year 2026."

Fandom traits

1. 1The organized fan base, often called the Oranje Legioen (“Orange Legion”), is famous for traveling in large numbers to World Cups and European Championships. You can expect costumes, tifo banners, choreographies, and more.
2. 2The defining trait is their embrace of the color orange, symbol of the Royal family. Fans wear orange shirts, dresses, hats, wigs, sunglasses, and face paint. During major tournaments, entire cities can turn orange, and supporters create a sea of color in stadiums.
3. 3Dutch fans traditionally favor attacking soccer that’s pleasing for the eye. It’s been in the country’s DNA thanks to the Dutch “Total Football” of the 1970s that mesmerized the entire world.
4. 4The Netherlands is arguably the best soccer team to never win the World Cup after losing three finals, but the nation still believes it will happen.

Signature moment

1988

Winning the 1988 European Championship, with van Basten scoring one of the greatest goals in soccer history in the final.

Conversation starters

"Ask them where the 1974 team ranks in the GOAT teams conversation."

"Ask them how the country started producing so many exceptional defenders recently, after years of delivering some of the most creative players in the sport."

"Ask them if there’s a better goal in soccer history than van Basten’s incredible volley in the 1978 final."

Fandom traits

1. 1Soccer or football as it’s known in New Zealand was first introduced to the country in the 1870s by British immigrants. The first recorded match took place in 1872 in Auckland, so the history of the game is quite long, despite the lack of major success.
2. 2The sport is popular across the country and is played by a significant number of youth and adults. However, soccer still comes in behind the nation’s national sport of rugby and also cricket.
3. 3Soccer is New Zealand’s largest team sport by participation. It also serves as a means for global connection by viewing leagues around the world.
4. 4The national team brings together the island’s diverse communities, especially around major tournaments.

Signature moment

2010

Going unbeaten in the 2010 World Cup, even if that wasn’t enough to reach the knockouts.

Conversation starters

"Discuss the crazy stat from their 2010 run that saw them draw 1-1, 1-1 and 0-0, yet became the first and still only team to not lose a group stage match yet still be eliminated."

"Talk about the nation’s all-time leading scorer and captain Chris Wood’s successes with the national team and with Nottingham Forest in the EPL."

"Ask about defender Tim Payne, dubbed the “least known player at the World Cup” by an Argentine social media influencer. Since that statement, Payne became an overnight celebrity with his Instagram following rocketing from less than 5,000, to over 4 million followers."

Fandom traits

1. 1Soccer is the most popular sport in Norway, breaking the dominance of winter sports where Norway usually excels.
2. 2In the past, soccer fans were more interested in foreign leagues, most notably the English Premier League, but recent rise of the national side and clubs like Bodo Glimt have galvanized the fans and brought them a lot to cheer for locally as well.
3. 3Soccer is considered a social experience and a family-friendly sport in Norway, as you won’t see aggressive hardcore fans or incidents in the stadiums.
4. 4Norwegian fans love the underdog status of their national side and club teams, embracing every opportunity to achieve history with almost unbreakable optimism.
5. 5This is one of the few times in Norway’s history when expectations are high, mostly thanks to the lethal duo of Erling Haaland and Martin Odegaard.

Signature moment

1998

Beating Brazil and qualifying for the World Cup Last 16 in 1998.

Conversation starters

"Ask them if Erling Haaland can win the Golden Boot in this year’s tournament."

"Ask them how the country is producing so much attacking talent nowadays."

Fandom traits

1. 1While Panama has historically never been a soccer force, the sport was still fairly popular. After the team qualified for the 2018 and 2016 World Cups, there’s a strong surge in popularity.
2. 2Panama fans proudly embrace the underdog tag, perfectly aware the a small country like theirs would always be against the odds at big tournaments.
3. 3Panama fans are passionate but friendly towards the opposition, as long as you are respectful to them.

Signature moment

2017

Román Torres’ 87th-minute winning goal against Costa Rica on October 10, 2017, which sent Panama to its first-ever FIFA World Cup.

Conversation starters

"Just say “the goal by Roman Torres” and Panama fans will be happy to discuss with you."

"Ask them why are they so good at beating the US recently, they will appreciate it."

Fandom traits

1. 1Soccer first appeared in Paraguay in 1888 when William Peats, a Dutchman, brought the first ball to the nation’s capital, Asuncion, from Buenos Aires in Argentina.
2. 2Paraguayan teams are known for playing with a resilience that resembles the country’s national identity. The Guarani Spirit or “Garra Guarani” refers to the people’s historical toughness and warrior-like endurance.
3. 3Like many South American nations, fans are deeply tied to their local clubs, creating fierce rivalries. However, when the Albirroja take to the pitch, local rivalries are put aside and the nation is united.

Signature moment

2010

Reach the 2010 World Cup quarterfinals.

Conversation starters

"Ask about their favorite 2010 World Cup memories."

"Try to learn a few Guarani words and ask how they switch between Spanish and Guarani in day-to-day life."

"Try to solve the mystery of why sopa paraguay is actually a solid corn and cheese casserole and not a soup."

Fandom traits

1. 1Soccer is a cultural phenomenon, bringing together Portuguese in the country and all over the globe.
2. 2The country has proud traditions of producing some of the most talented players in the world, which is the result of exceptional grassroots academies, excellent scouting, and trust in youth from the fans.
3. 3Portugal is completely obsessed by soccer when there’s a big tournament, with the entire country barely functioning around matchdays.
4. 4While the country is full of local rivalries, they all go away when the national team is playing.
5. 5The exceptional talent in Portuguese soccer in the past few decades has raised the expectations, with anything but a deep run in the biggest tournaments considered a failure.

Signature moment

2016

Euro 2016 in Paris—Éder’s goal and Ronaldo conducting from the touchline.

Conversation starters

"Ask them if Ronaldo should be starting up front in this World Cup."

"Ask them who’s the next potential Ballon d’Or winner from Portugal."

Fandom traits

1. 1Soccer has always been popular in the country, but it completely exploded after Qatar hosted the 2022 World Cup.
2. 2Fans are still waiting for their big moment at the highest stage, so they are full of hope that an iconic performance can come at the 2026 World Cup.
3. 3The national team is a great source of pride for a small country that has enjoyed limited success in sports as a whole.

Signature moment

2022

Hosting the 2022 World Cup and qualifying for the 2026 World Cup.

Conversation starters

"Ask them what top European league they follow and what foreign teams they support."

"Ask them what hosting the 2022 World Cup felt, and its impact on soccer in the country."

Fandom traits

1. 1High confidence and expectations, based on being on the most successful Asian nations in soccer.
2. 2There are many different organized groups in the country, but they all leave club affiliation aside when the national team plays.
3. 3The rise of the Saudi Pro League has brought international attention to the country’s top level domestic competition, allowing local talent to grow around elite players like Cristiano Ronaldo.

Signature moment

1994

Beating eventual champions Argentina in the 2022 World Cup – arguably the greatest day for in the country’s soccer history.

Conversation starters

"Ask them which star player they want to see in the Saudi Pro League next."

"Ask them if the Saudi Pro League teams should complete in the UEFA Champions League."

Fandom traits

1. 1The sport carries significant historical importance, with Scotland being one of the birthplaces of modern soccer and home to some of the game’s oldest traditions. In fact, a recent archaeological discovery ruled that soccer originated in Scotland.
2. 2Soccer is deeply woven into Scottish culture and local identity. Clubs are often tied to communities , families, and generations of supporters, creating intense loyalty in the country for the sport and national team.
3. 3Scottish fans place a huge value on commitment, effort, and resilience over being flashy. Technical skill is admired, but supporters expect players to show determination, work rate, and a willingness to fight for the team until the final whistle. Ultimately, team work is prized over any one superstar.

Signature moment

1974

Going unbeaten in the 1974 World Cup, despite being eliminated on goal difference.

Conversation starters

"Scottish fans generally appreciate informed opinions and good soccer knowledge. Showing interest in the team’s work ethic, fighting spirit, and strategy tends to be better received than focusing only on star players or individual highlights."

"Ask fans about Scotland’s chances of reaching the knockout stages at the 2026 World Cup and which players they believe will be key to the team’s success."

"Ask them where the current generation ranks among past national teams."

Fandom traits

1. 1Fans from Senegal are an endless source of positivity, even when the team’s results are not going their way.
2. 2The soccer community is not only in the country, with many fans wearing national team shirts and celebrating victories all over the globe.
3. 3Senegalese fans are among the friendliest in the entire World Cup, always open to interacting with people from other places, even their rivals on the day.
4. 4Watching goes side by side with betting on soccer, as a survey for the 2022 World Cup showed that over 75% of Senegalese fans had intended to bet on the tournament.

Signature moment

2002

AFCON 2022 gold, with the shocking win over World Cup holders France in 2002.

Conversation starters

"Ask them who will fill in the shoes of Sadio Mane when he retires."

"Ask them what would be the best destination for Nicolas Jackson this summer."

Fandom traits

1. 1Soccer can unite South Africa like few other things, especially since the country hosted the 2010 World Cup.
2. 2Locals follow the South African leagues, but also the top European leagues, especially the Premier League and La Liga.
3. 3Soccer matches are considered family-friendly social events, where everyone is welcome and aggression has no place.
4. 4Players that make it at the top European soccer leagues are treated as royalties in South Africa.

Signature moment

2010

Hosting the 2010 World Cup and Siphiwe Tshabalala’s opening goal – a moment that brought pure delirium to South African fans.

Conversation starters

"Ask them which young players have the potential to make it in Europe."

"Ask them about their memories from the 2010 South Africa World Cup."

Fandom traits

1. 1Discipline, hard work, and humility are expected from every player, regardless of talent.
2. 2After the 2002 World Cup, soccer became the second most popular sport in the country and remains a source of unity for the nation.
3. 3The national team matters to most fans more than any club affiliation, proven by the Red Devils: the official supporters club of the South Korean national team.

Signature moment

2002

The 2002 World Cup semi-final run has defined soccer in the country.

Conversation starters

"Ask them about Guus Hiddink’s impact on Korean soccer."

"Ask them who’s going to be the next Son Heung-min."

Fandom traits

1. 1The sport carries enormous historical significance, highlighted by Spain’s golden era from 2008 to 2012, when the national team won two European Championships and the World Cup. That period helped shape modern soccer and remains a source of national pride and unity.
2. 2Emotionally, supporters are passionate and demanding. A lack of effort is met with strong resistance.
3. 3Fans expect players to display both skill and commitment, but they are particularly appreciative of players who combine technical brilliance with an understanding of the collective team system.
4. 4Soccer is one of the country’s defining cultural passions and is deeply connected to regional and national identity.

Signature moment

2010

2010 FIFA World Cup Final (Spain 1–0 Netherlands) – Spain’s Golden Generation finally won the big one!

Conversation starters

"Ask how Spain’s current generation compares to the golden era (2008–2012) and whether fans think the team can come close to replicating that level of dominance at the 2026 World Cup."

"Discuss key players and emerging stars for 2026, and who might become the next defining figure of Spanish soccer on the world stage. Talking about Yamal’s career ceiling is worth noting."

"Spanish fans love discussing possession style vs. more direct approaches, so questions about whether Spain should evolve or stay true to “tiki-taka” will get Spanish fans engaged."

Fandom traits

1. 1Soccer holds a strong but balanced place in Swedish culture, competing with other sports like ice hockey for attention. When the national team plays in major tournaments, however, it becomes a unifying force that brings the entire country together.
2. 2Emotionally, fans are supportive but measured. They are especially passionate during the World Cup, but often maintain a pragmatic outlook, respecting effort, collective performance, and resilience even in defeat.
3. 3Swedish fans tend to value discipline, organization, and teamwork above individual talent, though Zlatan Ibrahimovic’s impact can’t be understated on soccer culture. There is a strong appreciation for structured play, defensive stability, and efficient decision-making on the pitch.

Signature moment

1994

The bronze from the 1994 World Cup remains Sweden’s crowning achievement in soccer.

Conversation starters

"Bring up expectations for the 2026 World Cup: Swedish fans often enjoy discussing whether the team should aim for deep knockout runs or focus on rebuilding with younger talent."

"Discuss key players and emerging prospects, as fans tend to be interested in how Sweden can return to producing consistent top-level attacking talent. Yasin Ayari, Hugo Larsson, and Jonah Kusi-Asare’s future potential could be a topic of conversation to bring up."

"Ask Swedish fans whether Viktor Gyokeres or Alexander Isak could surpass Ibrahimovic in the future, and what would it take for that to happen."

Fandom traits

1. 1Historically, Switzerland has been a steady but not dominant presence in world soccer, with consistent World Cup qualifications in the modern era shaping expectations around resilience, competitiveness, and punching above their weight against stronger nations.
2. 2Emotionally, fans are passionate but measured. Success is celebrated with pride and restraint, while defeats are typically analyzed through a lens of structure rather than emotional extremes.
3. 3Soccer in Switzerland sits at the heart of a diverse national identity, bringing together multiple languages and regions (German, French, Italian, and Romansh). The national team often serves as a unifying force across cultural divides.

Signature moment

2021

Euro 2020 (Round of 16 upset vs. France) – Switzerland’s defining modern soccer moment came in Budapest, where they eliminated reigning world champions France in a dramatic penalty shootout after a 3-3 draw.

Conversation starters

"Ask about the famous Euro 2020 win over France and whether fans believe that result represents a turning point where Switzerland can consistently challenge elite nations at World Cups."

"Bring up expectations for the 2026 World Cup and whether the current generation, notably Granit Xhaka, can finally push beyond the Round of 16 stage, which has often been Switzerland’s ceiling in recent tournaments."

Fandom traits

1. 1Soccer is by far the most popular sport among Tunisians, with borderline religious following both within and outside of the country.
2. 2Tunisian soccer is full if fan club groups of various teams that all join forces when the national team, which creates a unique blend of organized chanting and pure chaos.
3. 3Any success on the pitch, for the national team or from individual players that make it at the top, is a source of national pride.
4. 4Tunisia is a relatively small country, but the national soccer team has been to the World Cup six times before 2026 and is holding the record for the most consecutive AFCON finals appearances. Winning at the biggest stage has been rare, but Tunisia has proven it belongs there and you can’t convince anyone in the country otherwise.

Signature moment

1978

It’s between becoming the first African team to win a World Cup match against Argentina in 1978 and the 2004 AFCON title.

Conversation starters

"Ask them if they rate the win over Argentina in 1978 or the 2024 AFCON title as the country’s greatest achievement."

"Ask them if the decision to name a younger squad and leave some veterans at home was the way to go for this World Cup."

Fandom traits

1. 1Soccer is the country’s most popular sport and occupies a central place in daily life, media, and national identity. Support for the national team is often deeply emotional, with soccer serving as a powerful source of community pride.
2. 2Turkish fans are known for their passion and intensity. Victories can spark nationwide celebrations, while defeats are felt deeply, especially during major tournaments.
3. 3Fans value commitment, courage, and fighting spirit above all else. Technical skill and creativity are admired, but players earn the most respect when they show determination and a willingness to battle for the team and the nation.

Signature moment

2002

Finishing third in the 2002 World Cup showed the world how good Turkey can be.

Conversation starters

"Ask whether the current squad has the talent and mentality to match the legendary 2002 World Cup team. Nearly every Turkish fan has an opinion on how today’s generation compares to that iconic side."

"Bring up expectations for the tournament: Is simply reaching the knockout stage enough, or should Türkiye be aiming for another deep run?"

"Discuss the team’s young stars and breakout players (Can Uzun, Semih Kılıçsoy). Turkish supporters enjoy talking about emerging talent and which players could become national heroes during the 2026 World Cup."

Fandom traits

1. 1Soccer is still a growing sport in the USA and ranks fourth among top North American sports. But passionate fans bring diehard energy to the stadiums with their own “March to the Match”, personalized chants and tifos.
2. 2Casual fans, who may be more accustomed to higher-scoring North American sports, value high scoring games.
3. 3Fans also gravitate to players who display grit, hustle, physically, and who leave it all on the pitch, similar to their favorite players in their own version of “football” in the NFL.
4. 4There are big communities of various descent that bring soccer with them, especially in regions with European or Latin American roots.

Signature moment

1930

Finishing third in the inaugural 1930 World Cup remains the biggest success in US soccer history.

Conversation starters

"Ask visiting fans which host US city atmosphere they like most."

"Discuss the best US men’s national team players of all-time from Landon Donovan, to Clint Dempsey, or today’s captain Christian Pulisic."

"Talk about which young players are making the biggest name for themselves in Europe."

Fandom traits

1. 1The phrase “Some people think football is a matter of life and death. I assure you, it’s much more serious than that.” might’ve been said by a Scotsman, but it perfectly suits what soccer means to Uruguay.
2. 2Uruguay is a small country of about 3.5 million people, yet it won the first FIFA World Cup (1930) and another in 1950. You can add multiple deep runs to that list + 15 Copa Americas. There’s a good case that Uruguay is the greatest soccer nation in the world, if you adjust for population.
3. 3Perhaps the defining trait of Uruguayan fandom is belief in garra charrúa—the idea of fighting until the final whistle regardless of the odds. It’s been the cornerstone of Uruguay’s success and one of the nation’s proudest traits.
4. 4The entire population of Uruguay has unquestionable belief that their team can win any game or tournament, regardless of current state and opposition.

Signature moment

1950

The 2-1 win over Brazil at the Maracana is one of the most iconic moments in the history of the sport.

Conversation starters

"Ask them if they can win the World Cup."

"Ask them who’s going to succeed the likes of Luis Suarez and Edinson Cavani."

"Ask them if Bielsa is the man to lead this team."

Fandom traits

1. 1Soccer is by far the most popular sport in the country, with people from all backgrounds united when the national team plays.
2. 2Uzbeki fans are considered as some of the friendliest in the world towards the opposition, often cheering for their neighbors in big tournaments (unless they face Uzbekistan, of course).
3. 3Any victory of the national team, especially in important matches, can lift the entire country’s mood for days.

Signature moment

2026

Qualifying for the 2026 World Cup.

Conversation starters

"Ask them what young players have the potential to follow Abdukodir Khusanov’s path to the biggest soccer clubs in the world."

"Ask them about Fabio Cannavaro’s role in the team’s rise."