Key Takeaways
•Betr bought Ascent Capital Management to become a CFTC-registered introducing broker, allowing it to enter the regulated prediction markets industry.
•A new partnership with Polymarket will let users trade event contracts on sports, politics, and pop culture inside the app.
•Jake Paul’s company is looking to expand its portfolio even further in the future.
Jake Paul’s gaming company, Betr, has bought Ascent Capital Management Inc. The deal gives Betr approval to operate in the prediction markets industry under federal rules. In May 2026, the company also announced a partnership with Polymarket to bring prediction markets directly into the Betr app.
The Deal That Opens the Door to Prediction Markets
Betr’s purchase of Ascent Capital Management gives the company faster access to the prediction markets business. Because Ascent was already registered with the National Futures Association (NFA) and the Commodity Futures Trading Commission (CFTC), Betr avoided a long licensing process.
This new status is important because it allows Betr to offer event contracts to users in the United States. CEO Joey Levy said the move supports the company’s goal of building “the first true nationwide real-money gaming app.” The acquisition gives Betr the approval needed to expand its services.
The Polymarket Partnership
Instead of building its own prediction market system, Betr is working with Polymarket. Polymarket will provide the technology and market data, while Betr will keep its own app design and wallet system.
This means users could move between fantasy contests, sports betting, and prediction markets without leaving the app or switching accounts. For example, a user could place a sports bet and then predict the outcome of an election using the same balance.
Levy said users will still experience “the Betr app, the Betr wallet, and the Betr user experience.” The company hopes this simpler setup will attract users who are tired of managing several gambling apps and accounts.
What Comes Next
Prediction markets are expected to be Betr’s next major feature. The company plans to launch Polymarket-powered event contracts later in 2026.
If successful, Betr could become one of the first major U.S. gaming apps to combine sports betting, casino games, fantasy contests, and prediction markets into one platform.
The approval is in place, the partnership is ready, and the users are already there. Now, the company’s biggest challenge will be making the new system work smoothly.
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