Betr Partners With Polymarket for Prediction Markets

Key Takeaways

•Betr bought Ascent Capital Management to become a CFTC-registered introducing broker, allowing it to enter the regulated prediction markets industry.
•A new partnership with Polymarket will let users trade event contracts on sports, politics, and pop culture inside the app.
•Betr currently offers four products (Picks, Sportsbook, Arcade, and Social Casino) in more than 30 states.

Jake Paul’s gaming company, Betr, has bought Ascent Capital Management Inc. The deal gives Betr approval to operate in the prediction markets industry under federal rules. In May 2026, the company also announced a partnership with Polymarket to bring prediction markets directly into the Betr app.

Betr says it already has more than one million paying users across the United States.

The Deal That Opens the Door to Prediction Markets

Betr’s purchase of Ascent Capital Management gives the company faster access to the prediction markets business. Because Ascent was already registered with the National Futures Association (NFA) and the Commodity Futures Trading Commission (CFTC), Betr avoided a long licensing process.

This new status is important because it allows Betr to offer event contracts to users in the United States. CEO Joey Levy said the move supports the company’s goal of building “the first true nationwide real-money gaming app.” The acquisition gives Betr the approval needed to expand its services.

The Polymarket Partnership

Instead of building its own prediction market system, Betr is working with Polymarket. Polymarket will provide the technology and market data, while Betr will keep its own app design and wallet system.

This means users could move between fantasy contests, sports betting, and prediction markets without leaving the app or switching accounts. For example, a user could place a sports bet and then predict the outcome of an election using the same balance.

Levy said users will still experience “the Betr app, the Betr wallet, and the Betr user experience.” The company hopes this simpler setup will attract users who are tired of managing several gambling apps and accounts.

A Growing Gaming Platform, and Celebrity/Media Partnerships

Betr started in 2022 as a fantasy pick’em platform created by Joey Levy and Jake Paul. Since then, the company has expanded quickly.

Today:

Betr Picks operates in 34 states
Betr Sportsbook runs in more than 30 states
Betr Arcade is available in 38 states
Betr Social Casino launched earlier in 2026

At the Next.io Summit in New York, Levy said many competitors are still trying to build “super apps,” while Betr already has one running with four products.

The company still faces competition from larger companies like DraftKings and FanDuel, but it is trying to stand out by offering multiple gaming options in one app.

Betr also uses media and celebrity partnerships to grow its brand. NBA players Lonzo Ball and LiAngelo Ball became equity partners and moved their podcast to Betr Media.

Jake Paul remains one of the company’s biggest marketing tools. His popularity helps Betr reach younger audiences that traditional gambling companies often struggle to attract.

The company says its strategy is working, with more than one million paying users already on the platform.

What Comes Next

Prediction markets are expected to be Betr’s next major feature. The company plans to launch Polymarket-powered event contracts later in 2026.

If successful, Betr could become one of the first major U.S. gaming apps to combine sports betting, casino games, fantasy contests, and prediction markets into one platform.

The approval is in place, the partnership is ready, and the users are already there. Now, the company’s biggest challenge will be making the new system work smoothly.