The Most Popular NFL Teams in Canada

The Most Popular NFL Teams in Canada

Figuring out the most popular NFL teams in Canada was quite a challenge. I had to combine various studies, broadcast data, and merchandise sales reports to figure it out (all listed at the end of this article), but I have my list! The NFL is still more popular than the Canadian Football League north of the border, and the five teams have the most fans in the Great White North.

It should be noted that these teams are listed in no particular order.

Buffalo Bills

The Bills are extremely popular in Canada, especially in Ontario. Buffalo is a two-hour drive from Toronto, and you can find bus rides from Toronto to Buffalo that include the ride,  NFLtickets, and a tailgate party!

There was also the Bills Toronto Series, in which Buffalo played eight games at Rogers Centre in Toronto from 2008 to 2013. It certainly helped the team attract even more local fans.

Another reason is that the Bills signed receiver Josh Palmer, formerly of the Los Angeles Chargers, in 2025. Palmer grew up in Brampton, which is a suburb of Toronto. That should earn them a few more Canadian fans.

But Buffalo would have been on this list of the most popular NFL teams in Canada, anyway. The Bills are also popular on the east coast of Canada, where you could always find a Bills’ game on Sundays before the NFL took over cable and streaming services.

It also helps that the Bills were excellent in the 1990s, making it to four straight Super Bowls, despite losing all of them. The Bills are good again with quarterback Josh Allen, the NFL MVP in 2024, and he finished third in 2025. You would be hard pressed to name an NFL team more popular than the “Bills Mafia”!

Kansas City Chiefs

The Chiefs are one of Buffalo’s most difficult obstacles in the AFC, despite a down season in 2025 due to Patrick Mahomes’ torn ACL. Kansas City have eliminated their rivals in four of the last six seasons. But Kansas City has also earned a spot on this list of the most popular NFL teams in Canada!

Many of the Chiefs’ fans in Canada have come recently because who doesn’t love supporting a winner? They’re particularly popular with young fans just getting into football, and Mahomes is probably the best quarterback they’ve ever seen.  You can also count on Taylor Swift bringing a new generation of fans to the Chiefs since she started dating tight end Travis Kelce, and eventually the two married earlier this year. There are plenty of Swifties north of the border, though!

The Chiefs are also very popular in Quebec, which is the home province of Laurent Duvernay-Tardif. The Chiefs drafted the guard in the sixth round of the 2014 NFL Draft, and he played 60 games over five seasons in Kansas City. Duvernay-Tardif, who graduated from medical school in Quebec, opted out of the 2020 season to help out with the global pandemic.

He was then traded to the New York Jets when he returned, but Duvernay-Tardif retired in 2023. However, he still holds a special place in the hearts of Chiefs’ fans, which have made Kansas City one of the most popular NFL teams in Canada!

Detroit Lions

The Lions are another team that benefit from proximity to Canada, as they’re only separated by the Detroit-Windsor Tunnel. It’s about a ten-minute drive from Windsor’s city center to downtown Detroit.

The Lions have been on regional television in Canada for decades, particularly anywhere east of Ontario. Detroit has also featured a number of Canadian players, including receiver Nate Burleson and kicker Eddie Murray, who are both on our list of the top 10 Canadian NFL players of all time. Tight end Luke Willson, who won Super Bowl XLVIII with Seattle, played for the Lions as well. Willson grew up in LaSalle, Ontario, which is about 20 minutes from Detroit.

There is also a Canadian on this year’s roster in offensive tackle Giovanni Manu. The Lions are one of the most popular NFL teams in Canada, and now that they’re good again, that popularity could increase!

New England Patriots

The Patriots’ popularity up north is a combination of the reasons for Buffalo and Kansas City. New England is close enough to Canada that they would be on regional television a lot east of Toronto in the 1980s. The Patriots were also relatively good in the ‘80s, although they got hammered by Chicago in the 1985 Super Bowl.

Then, of course, the Patriots got Tom Brady and turned into a dynasty, winning six Super Bowls from 2001 to 2018. Again, everyone loves supporting a winner, and the Patriots’ fans who were there before the Super Bowls were finally rewarded.

The Patriots seem to be back  after drafting quarterback Drake Maye in 2024. Maye led the Patriots to the Super Bowl in his second season, although they lost to Seattle. Still, things seem to be looking up for New England at NFL betting sites. There will be a new generation of Patriots’ fans hoping that Maye can be their Brady, so the Patriots won’t be giving up this spot on the list of most popular NFL teams in Canada.

Seattle Seahawks

We’re moving out to the West Coast for the Seahawks, who are especially popular in British Columbia. Again, proximity has a lot to do with it. Much like the east coast would get Bills or Patriots’ games on television, the west coast would get the Seahawks.

Seattle is also a three-hour drive from Vancouver, so people could actually go to games. You can also find bus rides from Vancouver to Seattle, much like the Bills and Toronto fans.

Then, the Seahawks gained even more Canadian fans when they walloped Denver in the 2013 Super Bowl, but lost to New England in the 2014 Super Bowl, thanks to a terrible play call by head coach Pete Carroll to end the game.

During that time, the Seahawks had Willson, the LaSalle, Ontario native who was drafted in the fifth round by Seattle in the 2013 draft. The tight end played a big role early in his career for the Seahawks, helping them win a Super Bowl in his first year, and eventually playing 72 games over five seasons. Willson then returned to Seattle for a year after leaving for Detroit, and was welcomed with open arms by the fans.

You’ll find some San Francisco and Raiders’ fans in Canada, but if you’re looking towards the West Coast, Seattle has to be the most popular NFL team in that part of Canada!

I selected the most popular NFL teams in Canada based on an aggregation of online research, for which I’ve included the links below if you would like to come up with a list of your own.

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About the Author
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Finn Archer
Editor, Sports and Casino
Finn is a writer with 4+ years experience publishing articles on sports, iGaming, travel, and politics. He has a particular passion for soccer and MMA as both a fan and a bettor, but he enjoys placing wagers on other sports, entertainment, political events, and casino games. Since joining The Sports Geek he has been sharing his wisdom to help give you the best chance at making winning bets.
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